Saturday, June 24, 2006

Increasing Your Affiliate Program Profits Using Product Recommendations

In affiliate marketing, there are numerous ways in which you can increase your earnings and maintain the account that you have worked so hard for. One of the more important and effective ways of increasing affiliate marketing bottom line is the use of product recommendations. Experienced Internet Marketers are already familiar with this approach.

Before you delve headlong into product recommendations, here are important pointers to consider.

Credibility matters

When you have earned the trust of those who have bought from you in the past or and prospective buyers, then they will definitely trust your recommendations. Be very careful in using this approach, though. Do not start promoting everything by recommendation, or else your credibility will wear thin especially when recommendations are seemingly exaggerated and without merit.

Spend time to do product research result. Do not push a lemon.

State the advantages and disadvantages of the product you are recommending.

Do not just list the advantages of the product or service you are recommending. Avoid being overly biased about it. There is no perfect product in the market. Every product has limitations.

If there are things you do not like about a given product or service, does not be afraid to mention them. This will make your recommendation more realistic and increase your credibility.

Furthermore, if your prospective buyers are interested in what you are offering, they will be more than delighted to learn of the advantages and disadvantages about the product. It gives them a realistic expectation of the product or service.

Listing advantages and disadvantages of the product you are promoting will work effectively for your advantage.

Sound like the leading expert in your field.

If your visitors perceive you are an expert in your field, they would be more inclined to making that purchase even if the price is higher. If you do not exude confidence and self-assurance in endorsing your products, you will lose prospective buyers very quickly though your pricing may be rock bottom. People may think they going to get a raw deal.

Keep in mind this simple relation: When trust increases price resistance decreases.

By offering unique solutions prospective buyers would not get anywhere else, you establish an aura of expertise. Provide proof that the product you are promoting delivers as promised. Use testimonials, and endorsements from respected and known personalities related to your field. They lend weight to your product recommendations.

Avoid marketing hype

Be confident and self-assured. There is no need to scream and kick up a fuss. Prospects are not brain dead. They may already be well informed about certain products. Back your claim with hard facts and data. Pay attention to your presentation. Remember, prospects can easily source for the products you are promoting elsewhere.

Avoid marketing hype at all costs.

Offer promotional freebies

When recommending a product, it is also important that you give out promotional freebies. Offering freebie to promote your product is a common practice. But few marketers do this to promote affiliate products. Offer freebies that promote or contain information about affiliate products or services you are marketing.

Tried and tested

Before you recommend a product or service, test it. Do not overlook product after sales support. Until you are fully persuaded by a product's usefulness, you cannot effectively promote a product.

Also recommending a lemon of a product or service will diminish your credibility and trust among your prospective buyers.

Just think how long it took you to build credibility and trust among your visitors. All it takes is to recommend a lemon, and customers' confidence in you is reduced to zero.

There you are, the important pointers of product recommendations. Increase your affiliate program profits using product recommendations and be among those who have proven its worth.

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