by Chimezirim Odimba
I often see affiliates who recommend almost every product that gives a good commission. Their yardstick for determining if a product is worth promoting is how much it generates as commissions. They make money on the short run but lose big time on the long run. Here is a better way . . .
Make sure you are very selective of products you promote. Yes, you should be mindful of how much commission is paid. However, ensure that you never promote any product that you do not consider good enough for you -- And that's just if you want to be an average affiliate marketer.
If you want to be a big player, then you must only promote products you have used. You should be able to give an excellent unbiased review of the product (And that can only be done if you have used the product and have seen its strengths and weaknesses).
No matter how great a product is, it can't be the best for everyone. Let your readers know who the product is best for. Is it a product that will serve those who are willing to devote some hours daily? Tell them that. Save those who don't need it from making a wrong decision. They'll reward you with their loyalty and by buying something you'll recommend later that fits their needs and situation.
Tell you readers the good, the bad and the ugly about the product. Look very critically for any issues and talk about them. Leave people to make the decision.
You may think this will make some people NOT buy -- And you are right. You'll lose some sales and commissions but you'll get more loyal subscribers and visitors.
And guess what, they'll always check out your own review for products making the waves in your industry and that means you'll get much more on the long run. People simply buy from people whose recommendations they can trust.
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Chimezirim Odimba helps people succeed online.