Monday, December 18, 2006

Why Preselling Is So Important To An Affiliate Marketer

by Gary Ruplinger


Many people who are just getting started making money online start with affiliate marketing. Why? Well, because it’s easy to get started with right away. You don’t need to develop products, and you don’t have to worry about fulfillment. You can start earning money immediately rather than taking months before you make any money. However, most beginner affiliate marketers actually lose money rather than ever make any money.

The problem is that most affiliate marketers buy into the hype they read on the affiliate program owner’s page explaining how to make money with their program. They tell their affiliates that they can earn money even without a website, and that all they need to do is start buying traffic and sending it directly to their page via the affiliate link provided. That’s good advice if you’re the owner of the affiliate program, but that’s bad advice if you are the affiliate marketer.

When it comes to affiliate marketing, you do need your own web page. You need an opportunity to communicate with your visitors before sending them to the website you’re trying to promote. If all you’re doing is paying for traffic and sending it directly to the salesletter, you’re going to be giving up a lot of potential revenue. In fact, every time I’ve gotten lazy and tried to send traffic directly to the sales page, I’ve lost money.

What you need to do is setup a presell page. Yes, you’re going to need to spend a little money on getting setup to promote someone’s affiliate program. However, spending a little money upfront is going to make the money you spend on advertising a whole lot more effective. People are naturally skeptical of salesletters. Most people don’t want to be sold. They want information. Your job is to provide what appears to be a third party review of the product you are trying to promote. People may not like salesletters, but they absolutely love to read reviews. They want to know how a product works for someone who’s actually used it, and how a real person has actually used it.

When setting up your presell page, try to stay neutral in the beginning or your page. If you start out saying how great this product is that you’re trying to sell, people are going to be almost as skeptical of what you’re saying as they are of the actual salesletter page. You don’t want that. So give your visitor what they want. Give them a review of the product. Say how it helped you.

You’re not there yet, though. No product is perfect. People know that. Find something slightly negative to say about the product. Maybe it’s missing a feature you’d like to see, or maybe there was a topic that could have been covered a little better. Don’t try to find any flaws that are deal breaks, just something that will help your visitor see you as a more credible reviewer.

Once you’ve finished giving your review, you can recommend the product. Don’t go for a hard sell here. That’s a job for the actual salesletter. You just want them to go to the salesletter page with a favorable view of the product. That will make everything the salesletter says far more believable, and your visitor will be far more likely to buy than if you just sent them to the salesletter page directly.

Affiliate marketing can be extremely profitable when done right. Using presell pages is one great way to ensure that you do turn a profit in your affiliate promotions.

Gary Ruplinger is a full time Internet marketer. If you're interested in learning more about how you can make money with affiliate marketing, then be sure you read his Affiliate Project Xmarketing lessons - a series of videos designed to help you learn how to truly profit from your online business. review and buy the product. It's an invaluable tool for anyone looking to make money online. If you want to learn more about making money online, stop by his site MarketingEffect.com and watch his

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