by Alex Nghiem
Most Internet marketers start out by being an affiliate marketer, selling other people's products. This a reasonable strategy because affiliate marketing offers many benefits including:
* No fulfillment costs
* Quick time to market
* Huge product selection
* Few, if any, customer service issues
However, if you ask most affiliate marketers, you would find that they are not satisfied with their commissions. Why is this?
The answer is in understanding the concept of front-end vs. backend marketing. The front-end product (usually a low- priced eBook in ClickBank) is usually sold to create a qualified lead, who is then offered an upsell to a higher end product (such as a ticket to a live event or a coaching program). This is the BIGGEST secret of marketing and world class marketers such as Mike Filsaime, Dan Kennedy, and Jay Abraham have used this concept to make millions for themselves and for their clients.
Since most affiliate marketers don't understand this concept, they continue to try to sell more low-end products to increase their commissions when in reality, they should be offering an immediate upsell for a higher-end product. Using the upsell technique of higher-end products has some advantages over selling more low-end products:
* You don't have to grow your list
* You can get make more money immediately vs. having to wait for new sales to come in
* That customer is statistically 10 times more likely to buy from you again because he's made 2 purchases vs. a single purchase
In many cases, the sale of a single higher product is the equivalent of selling 5 or more of the original product.
Let's take a quick example. Let's assume that you're selling a $20 product and getting a 50% commission [you would then make $10 per sale]. To get to $500 dollars, you would have to sell 50 copies of this product.
Now, let's assume that you offer a $200 product upsell [as an affliate and you get 50% on this as well] as soon as the customer buys. Even if only 10% of your buyers take the upsell, you would get an additional $100 per sale. Of course, you have to seek out joint venture partners that offer higher end products but those are easy to find.
Let's quickly compare your commission then after 10 sales:
* 10 sales x $10 commission per sale = $100
* 10 sales x $10 commission per sale = $100 + 1 upsell commission of $100 = $200
You have doubled your affiliate marketing commission with the same amount of effort and without having to grow your list! A 10% upsell is very doable because the best time to sell somebody is when they just bought.
I hope that simple example illustrates how you can double your affiliate marketing business, even without growing your list.
Alex Nghiem is the creator of The Backend Cash Manuscript, the world's first A-Z system for making up to 10X with a backend of high-end products. To get your free video [value $49], visit http://www.backendcashmanuscript.com/fromarticles