Tuesday, February 27, 2007

Three Steps To Success In Affiliate Marketing

by Dave Holloway

If you are considering starting an online business in Affiliate Marketing there are basically three prerequisites to success. It is possible to make thousands of dollars per month, so called "super affiliate marketers" boast monthly sales in the tens of thousands of dollars. So, what essentials are required to add your name to the list of super affiliates in the world of online marketing?

I have compiled the three key elements that you will need to start your new career in Affiliate marketing.

Step 1.

The first item required is a "product" to market. For those of you who are not familiar with how affiliate marketing works, the basic idea is as follows: The affiliate marketer directs or refers prospective customers via the internet to merchants' web sites where "products" are for sale. An example would be: The Merchant (Jim) has a website called "sportingwaresonline.com" where various sporting goods are available for online purchase. The affiliate marketer (Bob) has a website called "prosportsproducts.com" where he has links to various sporting goods websites. A web surfer browses Bob's site where they see Jim's online store advertised, usually by means of a banner or informative text describing the goods available. Clicking the link on Bob's site directs the prospective customer to Jim's online store, if the customer makes a purchase at Jim's online store; Bob receives his "affiliate commission". So we can see here that Bob's "product" is sporting goods, even though he has no real stock to sell.

Step 2.

If you are planning to start an affiliate marketing online business, you're going to need a website. This is where the "Bucks" are made. There is no chance of success if your website is not up to scratch. The main or "Home Page" must possess sufficient impact to keep the attention of web browsers once they arrive at your site. The site needs to provide instant interest and contain information unique to your "product" or line of products. You should create individual web pages for each specific product. An example would be: At Bob's prosportsproducts.com website he would have one page dedicated to sports shoes, another page for tennis products, another for golfing goods and so on. Always include product reviews on the website to provide visitors with an initial understanding on what the product can do for those who buys them. It is also a good idea to include testimonials from users who have used the product.

Step 3.

The third step is to vigorously promote your website to attract a high level of "traffic" to your online "affiliate marketing store". Without visitors to your site, it will be impossible for you to receive any affiliate commission. Initially you should use "Pay Per Click" (PPC) advertising through the various search engines like Yahoo, Google and MSN to get your website seen by more web surfers. You should also write articles, listing information specific to the products available on your website and include a link to your site somewhere in the article (be sure to follow the Article and Author guidelines specific to the publishing site). Submit your articles to e-zines and receive traffic to your website from readers. It's as simple as that. Be sure to write several articles and post them to as many article directories as possible! You never know how many hits you could receive from article readers, and remember if they are reading your article they must already have an interest in the product you are promoting and there is generally no cost for the service as most article directories offer a free service. Writing and submitting high quality articles to article directories is an excellent way of promoting any product or service online. Article marketing offer you a two fold benefit, firstly, establishing your product knowledge and expertise to readers, secondly, increasing the traffic to your site via your website address in the articles you have written.

The key to successful affiliate marketing and earning a genuine income is selecting the right product or opportunity, and following proven information or guidelines that will produce online success and financial reward. Affiliate marketing will require time and effort on your part, however getting started is a fairly simple process. By using these tips you will be well on the way to earning your first of many "pay checks" from internet affiliate marketing. If you are interested in starting your internet home business you can find more information here at http://www.workathomeasy.com

Dave Holloway has successfully promoted home business opportunities from his website http://www.workathomeasy.com providing information to anyone considering an online work from home business.

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