Friday, March 23, 2007

Affiliate Marketing Strategies For A Successful Affiliate Marketer

by Connie McKenzie


You can make serious money from promoting the products of others. For the most part though, so many people spend so much of their time and effort trying to be a successful and yet see little or even no reward. However there is some good news, very little separates the novice from the more successful affiliate. In this article I am going to discuss some affiliate marketing strategies that could improve your success of promoting any affiliate product.

1. Choose the Right Product

One of the first affiliate marketing strategies that you may want to consider is choosing the right affiliate product. Usually what you will want to do is choose a product that is more pricey and will give you a better affiliate commission. However, the ROI or Return on Investment is what is more important here.

Allow me to explain, if you were to spend $5 in advertising so that you can make $10 you will then have a 100% ROI. You will eventually want to begin increasing your spending on advertising when sales improve so that you will begin to make more money.

Now on the other side of the coin, if you were to market a product that is more expensive it will give you a larger return, but you spend more on advertising than what you can make in commissions, you will then likely lose money.

Not only will you want to examine the price and commission but also the conversion rate. Any product that has a excellent sales letter and great benefits will likely be much simpler to promote.

Timing is another important factor. You are going to do well if you can find a hot product before most of the market does. If the same product has previously been promoted all over the Internet, you may find that you will have difficulty making any sales at all with it.

2. The Money Is In The List

I am sure that you have heard of this one before, but the question is - Have you bothered to take any action? It is easier to promote your affiliate products to an existing customer .

For example, the majority of people do not buy the first time they go to your affiliate sales page. They need time to think about and decide whether the product will work for them or should they even spend the money? By having the ability to send them follow-up emails allows them ample time to make a decision. You can also promote a number of other products that may be of interest to them.

You must remember though to provide quality content to your customers or add value in some other way, otherwise your unsubscribe rate may be high.

3. Spend Money To Make Money

There are ways of getting advertising for free that will work, but if you are trying to earn a larger income you will be required to spend some money in order to make some money. You can always run an Adwords campaign in order to get people to go to your website or sign-up page and don't forget the auto-responder which will contain your free e-course. Each subscriber may cost you a lttle, but over-all, as long as your ROI is on the positive side you are bound to make good money.

4. Test, Test, Test

Something that you will need to do on a continual basis is to test your traffic statistics, ad copy, and sign-up rates etc. Most importantly, you should test your advertising campaign at a low cost to you, just to see if it will be successful before you go ahead and put a great deal of money into advertising.

Read articles and participate in forums in order to find out what other successful marketers are doing and if possible, get yourself a mentor. You never know, by using these affiliate marketing strategies you might turn from a novice affiliate marketer to the next super affiliate.

Connie McKenzie is a full-time work at home mom who is dedicated to providing detailed information on various subjects including working from home. Find out how you too can build a profitable online business and work from home, watch the free video at => Build A Web Business

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