Tuesday, March 20, 2007

Affiliate Marketing Techniques

by Corinne Mech

Affiliate marketing, if done correctly, is a very lucrative business. This is why affiliate marketers are always searching for that “prize-winning product”… you know, the one that will earn h/him the biggest paycheck.

Well, I’m here to tell you that as an affiliate marketer, you do not need a product. In fact, you don’t even need a website. There are, however, strategies that need to be implemented in order to succeed as an affiliate marketer.

Affiliate marketing is a business and will require some investment of time and money, like in any other business. You will need to invest in the tools of the trade and keep up with new developments and trends of the internet marketing business.

Here are a few techniques you could use to help you succeed with your affiliate marketing business:

First, create a unique landing page for the promotion of each and every product you are marketing for an affiliate. Do not combine all of the products onto one landing page just to save some money on web hosting. It is best to have one landing page focusing on one individual product. I know how much it frustrates me to visit a site only to find out that it is a web page advertising other websites.

Your landing page should have black type on a white background and there should be a lot of white space in your copy. This gives your page a clean and easy-to-read appearance. Make the pages attractive, compelling, and prompt customers to act on the product being offered. Your headlines should attract the readers and compel them to want to read more. Highlight text, add bullets, and use bold type for the special points. This will help your visitors to clearly understand what you are marketing and make them want to find out more about the product.

You might want to add a picture of yourself and a signature for a personal touch. This will gain trust from your visitors as you are now no longer some faceless, fly-by-night scammer.

Second, build a subscriber list by offering free articles, reports, or an e-Book to your visitors. Use an opt-in box to gather personal information from them, such as their name and e-mail address. If possible, position your opt-in box at the very top of your page so it simply cannot be missed. Create auto responder messages that will be automatically e-mailed to those who input their personal information.

According to research, it takes at least seven contacts before a sale is made. That is why it is imperative that you build a list with your opt-in box and keep in contact with those who have signed up to receive whatever it is that you’re offering (article, report, or an e-Book). This is how you will be able to generate income from backend sales. Remember . . . in the internet marketing world, your "list" is your "goldmine"!

One of two things will happen at your landing page: the visitor will move on to your affiliate’s site (which means a possible sale) or the prospect will leave the site never to return again. However, if they opted in for the freebie, you will be able to place useful information into their inbox at certain specified periods of time, inviting them back to your site. You can also remind them of the offer they missed and give them another opportunity to purchase the product. Be sure that the content and the product you are offering is for the same purpose that they visited your site to begin with. Do not make it sound like a sales pitch.

Include compelling subject lines in the e-mail, and for content, focus on how the product will benefit the customer (your landing page should reflect this point as well). Convince those who signed up for your free product that they will be missing out on something huge if they do not act now, today, this instant! (You get the point.)

Finally, drive only targeted traffic to your product. If the person who visited your website has no interest whatsoever in what you are offering, they will be among those who move on and never come back. Another way of getting free targeted traffic is to write articles for publication in e-zines and e-reports. This way you can submit your articles to publications that are targeting customers who would already be interested in your product.

Submit articles with at least 300-600 words in length. Do not submit articles that have been taken from the public domain or purchased as a private label rights package. In other words, the article should be an original copy written by you. The more articles you submit, the more free traffic you will be able to generate. If you consistently write articles, you can generate as much as 100 targeted visitors to your site in a day . . . free!

According to statistics, only 1 out of 100 people are likely to buy your product or service. Therefore, if you can generate as much as 1,000 targeted hits for your website in a day, you can make 10 sales per day.

The strategies above are not really difficult to follow, if you think about it. It just requires a little time, effort, and an action plan on your part. You can do this. . .

© 2007 Corinne Mech

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