Thursday, March 08, 2007

How Successful Is Your Affiliate Marketing Business?

by Andrew Gowans

The following article is one of a series of articles which focus on Affiliate, Article and Internet Marketing. All of the articles are based on real experiences and research done over twenty years as a personal and business coach. They are also written in response to questions which I have been asked as well as address common challenges that people have with affiliate marketing, article marketing, internet marketing or running an online business in general. I sincerely hope that you find the following information of value. One idea, one tip, one clue can make all the difference.

How Successful Is Your Affiliate Marketing Business?

Affiliate marketing is one of the easiest business models and this is why many new entrepreneurs begin with these programs.

Theoretically all you need to do is send warm ready to buy visitors to your sponsor's site and his compelling sales page will close the sale. You are just a salesman for other people's products.

This all sounds deceivingly simple but there are a few things you should know to make an affiliate business work:

Choose the right programs: Be very careful of the programs you join. Check them carefully. They should have good support, and real time reliable tracking. A good commission should be paid monthly with no more than $20 limit for payout. Above all the products should be good and targeted to your particular market / niche.

Pre sell, do not sell: One of the big mistakes affiliates do is try to sell their Sponsor's product. They send the visitor to their sponsor's page where they will be confronted by a second sales page. Double selling will deter people from buying. Warm your visitor to the sale by pre selling and let your sponsor's sales page do the selling.

Remember when you are able to attract potential customers, they have one thing in mind - 'what's in it for me' (will this solve the problem I have). The only way you can answer that is to focus on the product's benefits and not its features.

But let me ask you, how can you presell focusing on the benefits if you have not bought the product personally?

Build your business as well as your sponsor's: You are sending all these potential customers to your sponsor and building his customer list. In order to build your businesses have a way to capture these potential customers yourself. Offer a free newsletter on your site and build your own subscriber list.

Have your own website and drive targeted traffic to it: Do not rely on your Sponsor's mirror site. Have a theme website of your own. You will be able to set up your own newsletter there and have multiple related affiliate products. The trick is to drive large amounts of traffic to your website and pre sell them to get the click through to your sponsor's site.

When you have your own website, don't confuse your visitors by attempting to 'presell' 20 products on the same page - how is this going to solve their problem.

Think about it, if the product is worth everything you are going to say it is, doesn't it deserve a page all to itself???

Use these points to build your affiliate marketing enterprise. You will gradually increase your business and your profits.

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Affiliate, Article and Internet Marketing in general isn't as easy as many would have us believe. I fully understand (through my own experiences) that it is a lot easier said than done. However, you are here, right now, because you have a desire to improve your business, grow your business, and be more successful. These articles are here with the sole intention of helping you to make the whole process a lot easier.
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So Why Do People Fail In Affiliate Marketing

Affiliate marketing looks easy to do, but in reality it is a little trickier than people realize. One of the main reasons for failure to make profits in Affiliate marketing is lack of dedication and work. Affiliate marketing is like any other business. It takes hard work and dedication to make a successful business.

One of the most common reasons for failure is lack of knowledge about promoting. Affiliate marketing depends on getting a lot of targeted traffic to your website. Only then can you hope to achieve a substantial click through and sales conversion. Many new affiliates are not aware of the amount of work they will have to put in to drive this traffic to their websites.

The other mistake is not to have your own website. This prevents you from doing your own website promotions and does not allow you to capture the email addresses of your visitors. When you do this you will only be building your sponsor's business and not your own. You will also be decreasing your sales conversions.

Not knowing how to advertise and where you should be doing your direct marketing is also another mistake. Advertising must be towards your targeted market and not in unrelated publications and websites.

Selling, not pre selling: Too many affiliates try to sell their sponsor's products instead of getting the click through. If you try to sell to your visitors and then send them through to your sponsor's sales page they are in effect being double sold and will not be very inclined to buy.

If you pre sell to your visitors and warm them for the sale they will be ready for your sponsor's sales page and be inclined to buy. This will increase sales conversions and your commission.

NOW is the time!

O.K. you have read the article. Now is the time for action. Without action, this article adds no value whatsoever to your online success. But remember, without action, you cannot blame this affiliate marketing article or any article for that matter. So, take action NOW.

Even if only one piece of advice, one piece of information, one tip makes a difference, then the whole article has been worth it for all of us.

NOW is the time!


About the Author

Making money online or from home are some of the most sought after subjects on the internet. "Making You Richer" is our complete guide to building online wealth, so you can easily convert thousands of searches every month into real sales.

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