Wednesday, April 18, 2007

How to Build a Successful Business Affiliate Program for Beginners

by Mario Churchill


If you’ve just started your online business and you’re getting increasingly alarmed about the amount of money you’re spending on advertising – which unfortunately seems to get you nowhere close to even the first ten pages of search engine results for the primary keywords used in your website – don’t you know that there’s a cost-efficient way of gaining advertising and building traffic for your site which has a very high success rate?

The answer: building a business affiliate program.

A business affiliate program is a marketing strategy that allows you to hire as many affiliates interested in joining your program in a commission basis. Think of it as having a company that employs sales agents and paying them only when they sell something.

Benefits of a Business Affiliate Program

A LARGE ACTIVE WORKFORCE – You may be a small-sized business but designing the right business affiliate program technically allows you to have as large a workforce as possible and the best thing about it is that probably each and every one of them is actively working in marketing your products and services.

EARN FIRST, PAY AFTER – A business affiliate program doesn’t require you to give your affiliates base pay every month. Yes, of course, you’re grateful that they’re working so hard but you’re nonetheless under no obligation to pay them for their effort. This is standard for all business affiliate programs: payment is only made when there’s a corresponding action.

INFINITE POTENTIAL FOR GROWTH – There is no limit to what a business affiliate program could do for your company. It can grow beyond your wildest expectations as long as you continue to deal professionally with your affiliates. Be aware however the growth potential of your business affiliate program is also directly proportional to product or service development. But more about that later on.

CONTINUOUS TRAFFIC – The very first thing that having a business affiliate program can contribute to you is traffic. Every time a person clicks on your link in an affiliate website, he or she is immediately directed to your website. Visitors may not buy anything from you in the end but at least you’ve achieved one important objective and that’s to make them aware your business exists! Some companies wouldn’t ask even any more than that!

How to Make a Business Affiliate Program that Works

GREAT PRODUCTS AND SERVICES ARE THE LIFELINE OF A BUSINESS AFFILIATE PROGRAM – Without unique, attractive, beneficial, and useful products and services, there’s simply no way for your business affiliate program to succeed. You have to start by giving your affiliates something incredible to sell.

A GROWING COMPANY – A business affiliate program can only enjoy long-term success if you can match this with long-term plans as well. Your products and services must evolve in response to the changing needs of your market. If you’re satisfied with a constant rate of success that shows no signs of increasing, don’t expect your affiliates to feel the same. All affiliates expect and demand for growth, and if they can’t see you offering that to them then they’ll simply switch to another program.

THE RIGHT OBJECTIVE – What do you want your business affiliate program to achieve for you? If it’s only attention and interest that you need then you should use a pay-per-lead program. If it’s higher sales you’re after then you should use a pay-per-sale program. It’s that simple.

PROVIDE SUPPORT – A good business affiliate program succeeds because of the cooperation between the affiliate merchant – that’s you – and its affiliate websites. They help each other obtain mutual success. As the owner of the affiliate program, it’s your job to provide as much training – preferably free – and support to your affiliates. There’s nothing to lose as well if you invest a few minutes of your time once in a while to check on your affiliates’ progress and send them motivational and encouraging emails.

PROFESSIONAL – Last but not the least, a good business affiliate program is professional. This can largely be seen on how it deals with its affiliates. It offers contracts that do not violate any laws and protect their mutual interests. A good business affiliate program offers fair and competitive pay to its affiliates. It utilizes a reliable and efficient tracking system to provide sales reports for its affiliates.

And there you have it, the benefits of a good business affiliate program and how to make one. Good luck!

Mario Churchill is a freelance author and has written over 200 articles on various subjects. For more information on the best affiliate program or to find a webmaster affiliate program checkout his recommended websites.

No comments: