Saturday, May 26, 2007

Affiliate Programs - How Do You Know If Their Good?

by Michael Fleischner

How can you tell if an affiliate program is legitimate and if it will generate revenues for you? There are some basic concepts to follow when considering an affiliate program you wish to join or an affiliate product you wish to promote.

1. Stick with the larger affiliate programs. These programs have been around for a while and are used by millions of websites. Some of the top affiliate program sites are: Commission Junction, Paydotcom, and Clickbank. Be sure to visit their websites and learn about their process. Each affiliate aggregator manages their programs differently and you should read their policies thoroughly.

2. Start small. Select one or two affiliate products that you'd like to promote. You can't see success if you're trying to promote dozens of products without a clear marketing strategy. The best advice I can give is to choose products that are closely aligned with your web site content and your passion.

3. Go for a test drive. The best way to learn to market or promote a product is to use it yourself. If you're going to promote a product, use it yourself or contact the product owner and ask for a demo/free access. It never hurts to ask.

4. Look for Affiliate Resources. Will the product owner provide you with online assets you can use to promote the product? Online assets would include banners, buttons, emails, affiliate articles and so on - making it easier for you to generate sales.

5. Promote products from well established Affiliates. Do a little research on the products, sites, and site owners you are looking to promote. This will help alleviate any fears you may have and optimize your chances for success.

Personally, I've had great success promoting just a few products that are closely aligned to my website by sticking with just a few products from well established Internet marketing providers. The products I like to promote are:

1. SEO Elite

2. Article Submitter Pro, and

3. Directory Submitter

There are a number of other affiliate products I could market, but these are most closely aligned to my website, my content, and my passion.

In closing, be sure to do your homework. Visit the websites of the products/companies you're considering promoting, purchase the products and test them out, and finally, seek the recommendations of others. This will save you time in the long run, and more importantly, help you identify the affiliate programs that will generate the greatest revenue for you.

Michael Fleischner is an Internet marketing expert with more than 12 years of marketing experience. He has appeared on The TODAY Show, Bloomberg Radio, and other major media. For access to a search engine optimization specialist visit

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