Tuesday, June 12, 2007

Stocking Your Affiliate Toolbox

If you want to make serious money with affiliate marketing, you need to have the right set of tools. I’m not talking about hardware. I’m talking about skills and the right elements of a perfect affiliate online presence. Those are the tools you’ll use to make money as a marketer and you’ll want to have them all in your toolbox.

A contractor can’t build a new house with nothing more than a hammer and a few nails. They’ll use everything from earth-moving equipment to razor-sharp wire cutters to go from blueprint to dream house. That’s the way it is with affiliate marketing, too. Those who have all the right tools are the ones who can build something meaningful.

What kind of tools do you need? What are the must-haves for an affiliate toolbox?

First, you’ll need basic knowledge. That isn’t a big surprise. You’ll need to understand the fundamental underpinnings of affiliate marketing and you’ll want a grasp of how and why it works. Please note that I said “basic” knowledge, not “superficial” knowledge. You need to have a real understanding of they “why” questions.

Second, you’ll need to be able to choose the right product. This point can’t be overemphasized. Product and program selection are a fundamental part of successful affiliate marketing. The ability to pick smartly often separates the winners from the losers.

Third, you’ll need to master advertising. If you want to really promote a product, you’ll eventually find yourself making advertising buys. You might be spending on an Adwords campaign. You may decide to buy a few high profile links. You might want to feature a banner in a great location. You need to know how to do it and how to keep costs low.

Fourth, you’ll need to use the newest and most powerful techniques to your advantage. The web is in a constant state of flux, and those who know how to stay on top of trends are in the catbird’s seat. Social bookmarking and networking, the growing influence of blogging and a host of other developments are creating high-profit, transformative opportunities for affiliate marketers.

Fifth, you’ll need to bring the right personality to the job. You’ll need a creative spark, the courage to take action and a healthy dose of gritty determination. If you go into affiliate marketing with a willingness to learn and a desire to be proactive, you can be a success.

The affiliate marketing toolbox is stuffed with great gear, blueprints, tools, and gadgets. You’ll pick up some of the tools as you go along--experience is a great teacher. Fortunately, however, you can snag almost everything you need in one fell swoop. If you find the right resource, you can experience an avalanche of affiliate tools and knowledge directly into your toolbox right away.

Make sure you’re ready for the job. Have the right tools in place and know how to use them.

David Cooper's Affiliate Avalanche ebook will show you how to Strategize a Thunderous Approach to Your Affiliate Promotions. Learn how to Strike without Warning to Seize an Entire Niche Audience While Other Affiliate Marketers Scramble to get out of your Way.

No comments: