In affiliate marketing, as in all other businesses, the general interest in the product - or product group - is what makes the difference between making a living and making a fortune. Alternative health, herbal treatments and various diets are all very popular topics, finding your own niche within these areas can make your affiliate endeavor really profitable. Make no mistake, the popularity of a subject won't make it easy - you still have to work hard to succeed. The main difference will be in your reward when you do succeed.
Long term popularity
While many topics gain and loose popularity, the interest in many of the minor niches within herbal- or alternative treatments are sure to remain popular for a long time. A certain diet pill – and the hype about - it will be sure to come to an end, but the almost unhealthy interest in weight loss without exercise will always remain. Similar topics such as; hair loss, nutrition, pharmaceutical products or non smoking products stand a good chance of being interesting to the public for more than a brief period of time.
Many of the potential customers of these products are the same people watching Oprah and similar talk shows, often mentioning or advertising products related to health, beauty and fitness. If you are watching any of these (popular) TV shows, you should most definitely try to promote the products mentioned on the show. If the product is new, and you have a strong site, you might even be able to rank well for a few keywords related to the product. Even if you don’t see your site on top of google, promoting products known from TV has other advantages. Large companies spend millions of dollars trying to get their brand well known, make use of this and promote products people are talking about.
As often, the people setting the trends and deciding what’s hip are well known celebrities. Knowing and understanding this can help you find the next Atkins diet, Pilates or Kabbalah before every other affiliate marketer does. This way watching the entertainment channel can even be considered work, effectively removing that last shred of guilt you had about slacking in front of the TV. Not all things promoted by celebrities will be a hit, but if you are already watching these kinds of shows, why not try to use the little information it will actually give you?
Highly volatile niches
Depending much on word of mouth or exposure on TV and other media make all products risk taking a huge dip in popularity, simply because some popular TV host no longer talks about it. Or worse, they may declare they hate the product. Shows like Oprah have a huge impact on products such as these.
Choosing products to promote
As alternative health is a very wide niche, the possible products to promote are virtually endless, making it hard – not to say impossible – to advise about what products to promote. Make sure you do not build your entire site about one specific brand or product, and if you do – make sure you have other sites behind it to take over if you experience that dip in popularity.