Friday, August 31, 2007

Want Money In Your Bank Account - Build And Maintain A Good List!

Sometime ago, a friend came to me with a problem. He is a very active affiliate marketer, applying virtually all the rules but somehow was not making enough money for his efforts and wanted to know why.

I went through his activities with him (like a good doctor would do with a patient) and found out (diagnosed) that his list and how he handles it was his main undoing (his ailment). After the examination, like a good doctor would do, I then went on to prescribe the needed drugs for him. He has since been enjoying “good health “and smiles more often these days than he used to. “What were the drugs that did the trick?” you might want to ask.

I will share them with you here, in case you are having the same ailment or know someone who does. What are good friends for, after all? I had this ailment myself some time back and so it is nothing unusual for newbies.

You see, serious internet marketers know that the money is in your list of ezine subscribers and traffic. The larger your list, the more traffic you get and naturally, the more sales and money you make. Sounds easy, right? No, it is not. But the good news is that it can be that easy, too. If you use the right methods.

Yes, you managed to get people to subscribe to your list. But how the heck do you intend to keep them there? Here are the few tips (or drugs) to help you take care of this common ailment once and for all.

A. SIMPLICITY:
Make it real easy to sign up for your ezine or whatever you are offering to your prospects. All you need require of them should be their first names and e-mail addresses. Not stuff like age, residence or other personal stuff.

For God’s sake, they are not job applicants!

B. QUALITY FREE STUFF:
People love free stuff! I do too! However, the free stuff need not be junk. As a matter of fact, they should be of a high quality if your aim is to get quality subscribers. “Garbage in, Garbage out” goes a popular saying in the computer community. Free, quality stuff increases your sign-up rate at least, ten-fold!

C. PROPER LOCATION FOR YOUR FORM:
You need to place your sign-up form in a prominent location on every page, so that all visitors to your site will have the opportunity to sign up for your newsletter or auto responder series. The best location is usually the upper right hand corner of your website.

D. SUBSCRIBERS’ ADVANTAGES:
Ensure that you clearly describe the benefits and frequency of your periodicals. Deliver on your promises always or don’t make any.

E. IRRESISTIBLE OFFERS:
Your offers should not be the normal stuff. Make them irresistible. Give away a quality e-book as a free download. Or some other useful service.

F. VIRAL ADVERTISING:
In your newsletter, ask your readers to pass it on to their friends. Their friends will do same if the newsletter is well-written and compelling enough.

G. KEEP YOUR PROSPECTS:
You need to keep your prospects coming back to your website by ensuring that the content of your newsletter is not only informative, but also entertaining. This way, you will not only keep your prospects, but even grow your list of subscribers.

H. EMPLOY YOUR E-MAIL:
Make a worker out of your e-mail. Always include a mailto: link or URL in the signature line of every e-mail you send out.

I. WRITE ARTICLES:
Do like I do. Write free, quality articles and offer them as free content to other webmasters’ ezines. Include a link to your own ezine, subscription form or your URL, in the author’s resource box.

J. DO SOME EZINE ADVERTISEMENT:
You should do some advertising in other ezines so as to have access to thousands of potential subscribers. Ensure that you always include your subscription form, URL or e-mail links at the bottom.

It is our hopes that with these few hints put into practice, your business will be the better for it.

Did you find this article helpful? It was written by Kingsley Okpoh, an infopreneur who provides quality information on affiliate marketing issues. For related articles and content, please visit: http://affiliatesjoint.blogspot.com/

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