Affiliate marketers are always seeking the most successful markets that will provide them with the opportunity of making the biggest pay checks. It is easy to get caught up in the hype and believe that there is a magic wand which will make this dream readily available, unfortunately life does not work that way and certainly not in affiliate marketing.
The reality is that a system of working practices and hard work and dedication are the only answer to finding the correct formula.
So lets take a look at three long established tactics that continue to work for all affiliates who apply them. If you apply these tactics well, you will see improvements in results and set yourself the foundations to survive within affiliate marketing.
What are these three tactics?
1. There is a temptation to have one single web site operating as an hub, where you can market several products from. This does not work that well, you are best employed in having separate sites for separate products, and making the focus that product only.
Product reviews are important so that they provide an initial understanding on what benefits the product offers if they decide to buy, in a fashion you are pre-selling the product before they visit the vendors site. If you can include customer testimonials, this provides the visitor with confidence and the product with credibility. Ensure that you have permission to use these testimonials, including names and pictures.
Articles written about the product highlighting the use of the product can provide additional content and resources for your visitors. The purpose of the articles should be to attract the reader through compelling headlines and the article body to want to know more about how the product can provide specific solutions to problems they face. This will help your readers to learn what the page is about and will want to find out more.
2. You want not only your site to be a review page, but you also want it to be a squeeze page so that you can collect your visitors name and email addresses. To provide a reason for your visitor to surrender their personal details offer a free report of substance, try and position your offer close to the top of the page, where it cannot be missed. You will need to have a follow up series built into your auto responder, research indicates that your subscriber will need up to seven contacts before making a purchase.
If your strategy is to have a web page on its own, there are only two possible outcomes to this scenario: You close a sale, or the visitor leaves never to come back. By securing their names and email addresses, you can end them useful information that they find in their in box which hopefully will reawaken their interest in your products offerings. Try and avoid making your contact into just a sales pitch, given them quality sound reasons to buy.
3. To succeed you need targeted traffic to your site, and one of the best ways is through article writing, Write articles and submit them to ezine directories, like ezine articles.com. You could also target ezines which focused upon you area directly, either way you should be driving targeted traffic to your site with people who have already got a genuine interest in your product.
It is important that you maintain consistency with regards to your article submission strategy, ensure that you are writing a minimum of at least two articles per week, with at least 300-600 words in length. If you can maintain this strategy you can be on the way to generating significant numbers of targeted readers each and every day.
Remember making sales is not easy average conversion rates are in the region of only 1 out of every 100 visitors will buy your product or service. Therefore it is vitally important to increase quality traffic to your sites.
The tactics themselves are not difficult, but they do require time and energy and patience on your part. The real secret is to build up as many of these as you can, in time you will start to see a steady flow of affiliate income.
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