One of the most attractive reasons that smart people are interested in affiliate marketing opportunities is the allure of passive income. Affiliates get to make money without having to create, ship and handle products themselves - all they have to do is spread the word as persuasively as they can. But as with any other business, there's a hard way to go about it and a much, much easier way to do it. Let's take a look at a few ways to get the most out of the affiliate marketing opportunities you promote.
Tip #1: Choose Products That Have High Conversion Rates
It's way too easy to get sucked into promoting a product simply because it has a big payout. Some programs even go as high as 100% commission when you make a sale (you'll find out why in a moment). But even more important than the commission percentage is the conversion percentage. Affiliate marketing opportunities with stellar payouts are worthless if the sales pages for the products can't convert visitors. 100% of zero dollars is still zero dollars. Before you promote, contact vendors and get information on their conversion rates. Stick with programs that have high conversion rates, and dump the ones that don't.
Tip #2: Choose Products That Have a Strong Backend Channel
Have you ever seen affiliate marketing opportunities that pay a 100% commission and wondered how the seller could afford to do that? Sellers offer commissions like these because they know that if they can get a buyer in once on a low-priced product, it will be easier to sell them on a higher-priced product down the line. And as an affiliate, you can earn a percentage of that high-ticket item as well. But not all programs allow you to double-dip like this - ask the seller if they allow you to collect on backend purchases and if they do, promote those sellers well.
Tip #3: Choose Products That Have A Strong Upsell
Smart marketers add upsells to their sales process, essentially offering a "one time only" special price on a related product immediately after the sale. Upsells can be very lucrative because the buyer is already in a spending mood, and it becomes hard for them to pass up a good deal. Ask your sellers if they offer upsells at the tail end of the purchase process, and find out what their conversion rate is. Even $10 affiliate marketing opportunities with a $50 upsell can turn into a sweet double commission for you.
These three tips will help you get the most out of every product you promote, and help you focus on only the affiliate marketing opportunities that will give you the most return on your time investment. Choose products that convert well, have a strong backend channel and a strong upsell, and you'll earn more money from the time you spend promoting these products - and making more money with less work is what affiliate marketing is all about.
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