Friday, April 25, 2008

The Promotion of Your Affiliate Marketing Business With the Written Word

Like it or not, your writing skills will become your most powerful tool and will be critical in successfully promoting your online affiliate marketing business.

If you like, you will need to strive to become a 'Word Smith'. Embracing your chosen product and driving it forward to your customers, with your correct use of language.

You naturally believe in your product or business brand unequivocally. More than in any other form, conveying this faith and belief to your prospective customers and partners will almost certainly be achieved by your usage and command of the English language. Pictures, graphics, audio and video will all play vital strategic rolls in your promotion campaign. However, your future customers and partners will gain the greatest insight and information in regard to your affiliate marketing business through your written descriptions. They will serve as reference material to be accessed again and again by many. Remember, written sales copy, press releases, blogs and articles will be posted on the internet and quite possibly be read by thousands, if not millions of people.

Therefore, it is certainly worthwhile, in the humble opinion of this author, to pay due courtesy and respect to your readers [potential customers & partners] and to yourself. To expand on this point, I would suggest that you give your fullest possible attention to spelling and grammar, typographical errors and proof reading. This process is often discouraged by other experts in this field, who advise that quantity is far more important than quality.

You may have already come across articles by experts in this field, which read similarly to the following; "Get as many articles and blogs posted [containing links to your affiliate business website] as quickly as possible. Your work does not have to be perfect; you just need to post lots of it!" I have even heard experts in this field suggest that actually being an expert in your chosen field is certainly not mandatory and that posting large quantities of material will better serve your business interests.

With regard to this type of advice given by other experts, you may wish to ask yourself the following questions; "Will this approach really be appreciated and convince my readers and potential customers? Will my status as an expert in this field be taken seriously if my material contains errors?"

It would seem that the answers to these questions are rather obvious and will certainly be conditional on your posting of articles at high profile sites such as Ezine Articles. Indeed, attention to correct spelling, grammar and typographical errors are set out in the author's guidelines. The editorial staff will certainly appreciate your prompt and full attention to these matters and this may lead to your articles being processed and posted more quickly.

So make good use of your word processing program, paying particular attention to spell checking and grammar correction. Additionally, Dictionary.com is a great resource for writers and expert authors. Dictionary and thesaurus applications are available here free of charge.

Good quality, error free material will most certainly impress your customers and editors. Equally as important, is to maintain your credibility and expert status in your chosen field.

I wish you every success in your online business ventures.

Anthony Barnes is an up & coming affiliate marketer. For the benefit of other newcomers to this business, he is trying to publish as many articles as possible from his own recent experience. Please visit my business website here.

3 comments:

Model Citizen said...

I don't mind if you use my articles, but please put my name on it as the author. Thank you,
Anthony Barnes.

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